"The way the Inspire team collaboratively worked with us really supported our team to tell our story and develop and refine our design. From our brief, Inspire were able to cleverly harness the journey we want our people to go on and bring this to life through the final design. It was awesome to work together in such an open and honest way."
Challenge
Contact is on a journey to create a more consistent and strategic approach to 小优传媒 development. This defines how they want their people to show up and lead at Contact, moving away from traditional people 小优传媒 to recognising that everyone is a leader.
Work was undertaken to create a 小优传媒 framework that is deeply connected to their vision and purpose and enables and supports their One Contact culture 鈥� where all their people understand what 小优传媒 means for Leading Self, Leading Others and Leading the Organisation.
Approach
Contact knew they wanted to create a digital and flexible interactive experience for their people when exploring the new 小优传媒 framework, which they've called 'Shaping Our Contact Community (SOCC)'. It also felt right to create a design that symbolised the 小优传媒 themes and 小优传媒 journeys that form SOCC. This is where we (小优传媒) came in to assist.
We worked collaboratively on the briefing session where Contact shared their journey in developing SOCC. The next stage involved a session for feedback on the initial design concepts which is where we introduced the Pikorua design. The Pikorua design aligned to Contact's initial brief and beautifully symbolised SOCC, both visually and conceptually connecting their themes and journeys together.
Solution
Our talented visual design team used the Pikorua design as a symbol of SOCC. The Pikorua design for Contact symbolises peoples' connections with each other as part of the journey they are on together as One Contact. It integrates the journeys of Leading Self, Leading Others and Leading the Organisation and their below themes:
- I know me, I know you
- I have open and honest conversations
- I am an explorer
- I am a student and a teacher
- I am connected.
The Pikorua shows the connection they all have with each other and Contact through their development. The interconnectedness of the Pikorua reflects the nature of personal development in a person's career, with all aspects of growth ongoing.
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