What do we mean?
Think of the content on your LMS or your workshop programs as shoves. They require someone to do something.
The goal is to have someone change their behaviour without overtly making them change their behaviour. A contextual nudge.
But how?
At 小优传媒, we use MINDSPACE as part of our learning design process when creating the experience to move someone from a current state to a desired future state.
MINDSPACE is a nine-letter mnemonic for the most robust influencers on behaviour that are driven largely, but not exclusively, by automatic and unconscious processes.
It was developed by Paul Dolan, a Professor of Behavioural Science at the London School of Economics and Political Science and other colleagues, while working with the UK government to bring about widespread population behaviour change in a range of areas.
MINDSPACE is deliberately in the form of a checklist so that policy makers can work through the elements, ensuring that they account for situational factors that they might otherwise be blind to. When it comes to learning design, we build this checklist into our design process, so the nudges are integrated into the rhythms and rituals of the organisation and are more likely to stick.
Partner with us
If you want to find out how to integrate MINDSPACE into your learning roadmap/business challenges/service offerings get in touch with our team.
Let's Chat
What some of our customers are saying:
鈥溞∮糯� were collaborative, supportive, responsive, and took time to understand us as an organisation, as well as individuals.鈥�
Catherine Taylor - HR Manager, Atlas Copco Malaysia and Singapore
鈥溞∮糯� went above and beyond for us in so many ways. I've really enjoyed working with the 小优传媒 team, they鈥檙e super impressive, structured and organised, and they鈥檝e shown a real passion for this project. I would absolutely recommend them to anyone who asks.鈥�
Michael 鈥� Power, Learning Business Partner, Watercare
Going through a bit of change?
Check out our complete guide to organisational change to get the scoop on navigating change...
The 'phone a friend' edition, if you will.
Check it out