FOR IMMEDIATE RELEASE - 小优传媒, leaders in innovative learning and development solutions, and Australia Post have been awarded Silver and Bronze awards at the coveted Brandon Hall Group鈩� HCM Excellence Awards庐 for excellence in the Best Use of Games and Simulations for Learning and Best Custom Content categories.
The 2024 Brandon Hall Group鈩� HCM Excellence Awards庐 recognizes best practices for initiatives in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and the Future of Work.
小优传媒's work on the project for Australia Post won a Silver award for Best Use of Games and Simulations for Learning and a Bronze award for Best Custom Content on August 22, 2024. You can view the complete list of winners here: .
The eCommerce business simulation was designed as a digital learning game to build empathy towards eCommerce customers among Australia Post's vast workforce. The project supports Australia Post鈥檚 strategic goal to 鈥榳in in eCommerce delivery鈥� by enhancing the team鈥檚 understanding of the challenges faced by eCommerce businesses and improving the quality of conversations with their customers. This digital learning game evolved from a face-to-face facilitated eCommerce game created in 2022, expanding its reach and impact through a scalable, stand-alone digital format.
鈥溞∮糯� made it very easy to make hard decisions about what we included and what we didn鈥檛 because they understood what we were trying to do,鈥� said Matt White, Learning Partner at Australia Post. 鈥淭he process we went through was rock solid. We iterated well, and 小优传媒 worked seamlessly with the original consultants, incorporating their expertise and insights into the final product.鈥�
鈥淓xcellence Award recipients have consistently demonstrated their commitment to employee growth and well-being through innovative human capital strategies. These organizations have implemented HCM programs that drive outstanding business results and create a positive and empowering work environment. Our rigorous evaluation process has confirmed these programs as industry-leading in their effectiveness and impact on employee satisfaction,鈥� said Brandon Hall Group Chief Operating Officer Rachel Cooke鈩�, HCM Excellence Awards庐 program leader.
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based on these criteria:
Excellence Award winners will continue to be honored at Brandon Hall Group鈥檚 HCM Excellence Conference, January 28-30, 2025, at the Hilton West Palm Beach, Florida. Select winners will also serve as presenters in breakout sessions, sharing their leading practices during the conference.
鈥淥ur award recipients demonstrate an unwavering commitment to excellence in human capital management,鈥� said Brandon Hall Group鈩� Chief Executive Officer Mike Cooke. 鈥淭his year, we鈥檝e witnessed some of the most groundbreaking applications of HCM strategies in our organization鈥檚 history. Many of these innovations leverage cutting-edge technologies and foster unprecedented levels of cross-functional collaboration, resulting in remarkable improvements in operational efficiency and employee engagement.鈥�